Food Truck Business: How it Can Make You Some Serious Money

food truck business

Street food is everywhere. The food truck business is booming and is foreseen to boost further by 2020. Over the last few years, food trucks have become extremely popular. There is something about street food that makes people want it more and more each day.

It is delicious, convenient, and inexpensive. If you are looking for a money-making opportunity, then you have to consider a food truck business. Why? Well, take a look at the following benefits:

Affordable for customers

The food truck is perfect for a budget conscious foodie. With the economy today, a lot of people are looking for an inexpensive meal. Street foods are delicious, clean, and less expensive than traditional dining options.

People today no longer see mobile kitchens as roach coaches. They now hold the same safety and sanitation standards of conventional restaurants.

Easy to drive sales

With the technology that we have nowadays, it is easy to promote and advertise a business. Through the power of digital communication, you can drive sales. Inform your target customers about the location of your food truck and the types of food you offer. It is free advertising and tested and proven effective too.

Lower start-up and overhead cost

You need to have enough money at hand to start a business. If you are on a tight budget, a food truck business is your best option. It has a lower start-up cost. In fact, three times lower the amount of money you need to open a fixed location restaurant. A food truck business also has a lower overhead cost. No rent to pay and no building to support.


You have the advantage to change your location daily or even every few hours. You can participate in food festivals that will allow you to reach as many customers possible.

With a food truck business, you literally have a mobile business.

A traditional restaurant can only serve people in the surrounding area, which makes it dependent on the individual community. In a food truck business, you are not just limited to a particular neighborhood.

You can market in various areas.

You can set up your truck in sporting events, festivals, outside the bars or clubs, or any outdoor activities where you see a massive number of people.

Cooperation among food truck operators

A single food truck can be hardly noticed by the crowd, but a group of food truck will surely catch the attention of people. This is the reason why food truck operators work hand in hand so that everybody benefits from each other’s business. If you start a food truck business, catching the attention of your target market won’t be difficult because there is already a food truck community waiting for you.

Serves a huge array of foods

With a food truck business, you are free to serve whatever foods you like. Since it will be a community of food truck owner, each food truck will have a specialty of food that is truly unique from the rest. There will be no competition among food truck owners. People would flock to the food truck place and be able to enjoy a huge array of delicious foods.

If you think you can find only deep fried foods, then you are wrong. There are also healthy choices. If you are going to put up a food truck business, you should concentrate more on offering healthy yet delicious foods as most of the people today are health conscious.

You can also give your customers the option to mix and match their meal according to their taste preference.

In a way, a food truck business is a way of showcasing not just various foods, but also various cultures. As they say, you can find out more about a particular culture by simply looking at its foods.

There are now food trucks specializing in Asian foods, contemporary, Korean, Italian, and much more.

If you are a pro at cooking a particular dish, then it is time to start your own food truck business and share to the world your passion for cooking.

food truck business

It is an enjoyable business venture

Running a business can be very stressful. You have to deal with the day to day operation of the business, including marketing, financing, planning, and so much more. It is the main reason why some people don’t start a business even if they want to. With a food truck business, you can earn money just like the traditional businessmen do minus the stress and hassle.

Running a food truck business is less stressful than other types of business. In fact, it is a form of inexpensive entertainment option. You get to offer an enjoyable dining experience for your patrons. Food truck community usually holds an event, which is more like a festive event where people will be enticed to come and patronize your products.

Food trucks offer fresh, local, and delicious foods

Food trucks usually have a farm to table concept. Food truck owners purchase their ingredients from local sources, which helps them produce fresh, healthy, and delicious foods. On top of that, they can also help the local farmers.

If you open a food truck business, you are not only helping yourself to make money, but also support the locals.

The freshly delicious foods are what make patrons continue to patronize food truck business. It is the reason why food truck business has grown a lot since 2009.

How much money will you need to start a food truck business?

One of the questions of people planning to put up a food truck business is how much money is needed to start operating a food truck business. Well, it depends as to what kind of food you want to offer as well as the structure of your food truck.

Food truck business start-up cost includes purchasing your food truck, which is, by the way, a one-time cost, reoccurring start-up cost, which includes the fuel, payroll, and the likes, and the start-up cost related to business permits, licensing, and insurance.

The overall cost of starting a food truck business ranges from $40,000 to $250,000. The price is lower when compared to opening a traditional brick and mortar restaurant.

Food trucks have been around since early 2000. Over the years, more and more people are enticed to open their own food truck because of the huge potential profit. There is no limit as to how much you can earn when it comes to food truck business.

Just like any other types of business, the key to becoming successful is to know what you are doing. Do not venture into something you know nothing about.

Fortunately, there are a lot of institutions providing training and workshop for people planning to put up their own food truck business. Participate in those training so that you will be able to improve your knowledge and skills needed in running a food truck business. There are also reality TV shows that feature food truck business. There are food truck owners wanna-be and they are mentored by successful people in the food truck industry. The key to becoming a successful food truck business owner is being prepared mentally, physically, and financially.

BA in Accountancy, he entered the entrepreneurial world by starting his first online marketing business in 2004. He is passionate about personal finance, self-development, the stock market, and a digital marketing addict. He strongly believes that financial knowledge combined with self-discipline is the key to achieving financial freedom.  He is also an avid golfer and a 15 handicapper.

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