Pinterest is a social media platform which helps users discover valuable information on the web through images, videos, and GIFS. It is one of the fastest-growing social media networks. Here’s why you can make money on Pinterest. With 265 million monthly active users in the first quarter of 2019, the visual search engine is fast becoming a favorite of internet marketers and savvy businesses. However, what makes the platform even more interesting for businesses is its single-minded purpose of directing users to a particular site.
Pinterest makes it easier for visitors to get to the information source directly by shortening the steps from discovery to conversion. This offers several opportunities to turn the platform into a cash-generating machine.
Are you an avid Pinterest user? Do you enjoy the time you spent on pinning and repinning?
Then it may be time for you to cash in on your favorite past time. You can make a lot of money by harnessing some useful features of Pinterest. Heck! It may even replace your primary source of income.
Want to know how? Continue reading to get some valuable tips on how to make your interest in Pinterest pay you.
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The 6 Popular Ways on How You Can Make Money on Pinterest:
Driving Traffic to Your Blog
If you’re a blogger like me, you can make a good amount of money from Pinterest by driving traffic to your blog. Assuming you already have one. The massive traffic that Pinterest helps send to your blog opens up more opportunities to increase earnings from your blog. And one of the most popular ways to earn with your blog is by display advertising.
The more visitors you have, the more income you’ll make from display advertising. TheSavvyCouple.com, another personal finance website gets 4 million visitors page views a month. I don’t exactly know how much traffic or visitors they are getting from Pinterest, but at 4M monthly visitors?
This blog, Moneylogue.com, started creating six Pins a day last month and currently get’s over 100k page views, and I’m looking to double this number next month, and this number is not that hard to achieve if you learn how to use Pinterest effectively.
It’s $47 well spent for me.
I also initially hired a Virtual Assistant (VA) to help me with my campaign. She is actually doing it full-time and making good money from it.
To effectively use Pinterest to send traffic to your blog, use high-quality attention-grabbing images on your pins to attract clicks and re-pins. SEO strategies such as optimizing your pins and board for your keywords makes it easier for your pins to be seen. The best part about earning with Pinterest generated traffic is that it’s a passive source of income. You do not have to trade your time for cash.
However, what you can earn through display adverts is also determined by the number of ads you have on your blog and the advertising companies you use. Google Adsense, Mediavine, and AdThrive are some of the more popular options.
Below are some of the Pins we’ve created on Pinterest. You can check out our Pinterest account here.
Affiliate Marketing
As an affiliate marketer, you make money by selling other people’s products. This is how it works. You use a product or service and then promote it online. Whenever anyone places an order through your unique affiliate link, you’ll get a percentage of the profit from the sale.
Pinterest makes affiliate marketing simple. You catch people’s attention with pins containing captivating graphics and images, tell them the benefits of the product and send them directly to where they can order.
And it even gets better. Pinterest now lets you add your affiliate link directly to pins. They had disabled this feature in 2005 when spam pins became rampant. So currently, you can now lead visitors straight to the sales page without having to write a single line of copy or blog. But just like with every marketing campaign, you must tread carefully to avoid appearing spammy.
How can you make money on Pinterest with affiliate marketing?
First, you decide on which products or services to promote. Then you’ll have to get unique affiliate links for the products. An easy way to get affiliate links is by joining an affiliate network. Once you join, you’ll get a massive inventory of affiliate programs to apply to. Choose one that best represents your interest and expertise.
So, what should you promote with pins?
Some of the products that are trending and in demand right now can be found in niches such as health and fitness, wealth through investment, self-improvement, and online money-making scheme amongst others. The variety of winning products you can sell for some tidy commission are immense. So, what are you waiting for? Start putting the time spent on Pinterest to good use.
Sell Your Own Product
Pinterest is a cool platform for marketing your own products and services. For starters, you create attention-grabbing pins. Then take high-quality professional photos of the items. Pictures of the products in use are particularly effective. You can even get your customers to send in pictures of themselves using your product to create a bandwagon effect.
It’s even better if the products you intend to sell are digital. Online courses, ebooks, and printables are popular in recent times. If you have an expertise in any area, you can cash in on it by creating a digital product. And they often have a larger profit margin than selling physical products. Establish yourself as an authority in your area of specialty and watch your sales take off.
Lead Generation
Another way you can use Pinterest to make money- albeit indirectly – is by building an email list. This you do by creating pins that are linked to an opt-in page, squeeze page, or a landing page. Make use of a lead magnet – a valuable freebie that subscribers get once they sign up. Your pin should clearly mention this lead magnet so that interested users are drawn to click and get it.
But how do you profit from an email list?
Building a list of subscribers gives you a pool of qualified leads or targets you can repeatedly sell your products and services to. You can also earn from sending emails with affiliate links.
Alternatively, you can funnel Pinterest traffic to your blog posts. There, the visitor can then be persuaded to join your email list. This can be done with a pop-up or an opt-in form embedded in the body of the post.
Sponsorships
If you have built up strong followership on Pinterest based on your selected niche, you can approach companies offering products your followers would love. For instance, you can contact companies that sell budgeting apps if your niche is in personal finance, and you have built a sizable audience around that. You may even have companies chasing after you if your followers’ number in the thousands.
Impress your prospects with your Pinterest account activity and offer to promote their products or services on your Pinterest platform using sponsored pins. You can strike a deal with them to get paid for using their branding on your Pinterest for a period of time. You may also agree to receive a flat fee, which will depend on the number of followers you have.
You can use attention-grabbing pins to direct users to a sponsored post on your blog, which then sends the user to your client’s website. Or you can directly link sponsored posts to the client’s site so that a user will be sent straight to their site once they click on the pin.
Sponsorship can be an excellent way to make money on Pinterest. But you have to pick a company with products that your audience would love to have. If your audience interest doesn’t match the product you’re are trying to promote, it may be challenging to make money with sponsorship.
Pinterest Consultant
So many businesses do not understand how Pinterest works and may not have the time and resources to dedicate towards it. This creates several business opportunities for those with a good knowledge of Pinterest and its uses. You can earn money by offering your skills by way of consulting services to businesses or individuals if your game is top-notch.
So how do you make money on Pinterest as a consultant? To monetize your mastery, you have to offer value to your clients. One way to do this is by reviewing your clients Pinterest profile and performance. And then using the information to design effective strategies that will help them engage better with consumers. This includes creating relevant captivating images and pinning them for your clients.
You can directly manage your clients’ Pinterest accounts and building on your expertise, help them grow their audience, and make more sales.
Another way of monetizing your vast knowledge of Pinterest is by creating and selling e-books and courses to teach your strategies and skills to others.
As a Pinterest consultant, you’ll have to market your business too. It helps to have a self-hosted website where you can advertise your services. A website also makes you come off as more professional. You can share testimonials from satisfied clients on your site to earn more trust.
In closing
If you have a flair for social media and love spending time on the internet, you may as well make money off it. And Pinterest offers one of the best ways to monetize your social media expertise. This is because it is an excellent platform to build a targeted audience and make money from selling to them. But the above list is not exhaustive. As you increasingly gain experience and mastery in maximizing the benefits of Pinterest, you may discover other ways that you can earn from this excellent social media platform.
